3 thoughts on “Do Mobile Preferred Ads Actually Prefer Mobile?

  1. Elizabeth Marsten

    Whoa. At the surface, makes sense- you tell Google “get me MOAR conversions!” and it does. Why should it distinguish between a mobile device or not as long as it’s getting conversions? The value of the conversion is technically the same whether it’s mobile or desktop…right? Looking forward to the further findings!

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    1. EricCouch

      I can definitely understand the logic, for sure. Probably the reason they call it “mobile preferred” rather than “mobile only”. I think I was just surprised to see the extent to which it the preference was ignored. Thanks for the input, always happy to see you in a discussion! :)

      Reply
  2. Mathew Berg

    Let’s say an advertiser wants to be in position 1 on a mobile phone device and between positions 2-3 for all other devices. Couldn’t I segment out Campaign by device by doing the following: Set up one Mobile Phone targeted campaign toggling “mobile preferred device” and set-up another Dashboard/Tablets Campaign essentially blocking mobile views for ads by doing enhanced bids at -100% for mobile. Wouldn’t this device segmenting method work as long as I DON’T utilize optimize to CPA which is blind to device types?

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