Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics

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If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement about how you can maximize your PPC results by using Google Analytics.

Every day next week we will present a different blog post that will focus on a broad spectrum of the Analytics universe. If you’re a beginner, we’ll point you to 5 of the most important stats to analyze to get you started. For those who have leapfrogged beginner-land, we’ll discuss how to troubleshoot URL tagging for 3rd party PPC programs. And if that’s not enough, we’ll also throw your way ROI-centric material on goal funnels, e-commerce reports and the 3 most under-utilized Analytics reports in your arsenal.

Get ready to maximize your PPC results! Here are next week’s topics:

Monday: Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance

Tuesday: How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics

Wednesday: Realize Higher ROI by Creating, Reading and Fully Understanding Goal Funnel Reports

Thursday: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

Friday: 3 Google Analytics Reports You Aren’t Using To Boost Your PPC – But You Should!

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  • http://americanwinery.com Jeff

    Perfect timing! I was getting ready to crack open a book full of similar information, this is much more convenient!

  • http://www.pcchero.com Joe

    Hi Jeff:
    Great! Glad we can help!
    Thanks!

  • Juice

    Your my hero PPC… Thank you!

  • Alan Firestone

    I have been reading your Newsletter every day for the last 9 months… Very Informative and easy to read
    I think you are all semi genuis in the land of SEO and PPC…
    Keep up the Good Work …

    Alan

  • http://www.ppchero.com John

    @ Alan,

    Thanks for the kind words! We’ll keep up the good work as long as you keep reading. : )

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  • http://www.rockstarvisible.com Pavan Katepalli

    THIS IS AWESOME! I didn’t know that Google Analytics could even be useful for PPC. I always thought it was an amazing click through analysis tool, but that’s all I was really using it for.

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