Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement about how you can maximize your PPC results by using Google Analytics.
Every day next week we will present a different blog post that will focus on a broad spectrum of the Analytics universe. If you’re a beginner, we’ll point you to 5 of the most important stats to analyze to get you started. For those who have leapfrogged beginner-land, we’ll discuss how to troubleshoot URL tagging for 3rd party PPC programs. And if that’s not enough, we’ll also throw your way ROI-centric material on goal funnels, e-commerce reports and the 3 most under-utilized Analytics reports in your arsenal.
Get ready to maximize your PPC results! Here are next week’s topics:
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Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
Take a peek into the dedicated time we've built into the Hero Conf experience that will land you on the inside track of networking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.