If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement about how you can maximize your PPC results by using Google Analytics.
Every day next week we will present a different blog post that will focus on a broad spectrum of the Analytics universe. If you’re a beginner, we’ll point you to 5 of the most important stats to analyze to get you started. For those who have leapfrogged beginner-land, we’ll discuss how to troubleshoot URL tagging for 3rd party PPC programs. And if that’s not enough, we’ll also throw your way ROI-centric material on goal funnels, e-commerce reports and the 3 most under-utilized Analytics reports in your arsenal.
Get ready to maximize your PPC results! Here are next week’s topics: