Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement about how you can maximize your PPC results by using Google Analytics.
Every day next week we will present a different blog post that will focus on a broad spectrum of the Analytics universe. If you’re a beginner, we’ll point you to 5 of the most important stats to analyze to get you started. For those who have leapfrogged beginner-land, we’ll discuss how to troubleshoot URL tagging for 3rd party PPC programs. And if that’s not enough, we’ll also throw your way ROI-centric material on goal funnels, e-commerce reports and the 3 most under-utilized Analytics reports in your arsenal.
Get ready to maximize your PPC results! Here are next week’s topics:
Browse By Category
Looking for an internship program? Read about an intern's experience with client services at Hanapin Marketing!
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.