Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. If I had to guess, I’d say most practicing account managers know the importance of mobile traffic, but how do you convince your client to make the investment? Most people would have a hard time arguing with direct statistics, so today I’m going to arm you with the top 3 stats you can throw at the conversation to at least begin explaining the importance of mobile traffic to any client.
Courtesy of Pingdom, May 2012
Backing up the first two statistics with the final, future outlook should be the knockout punch to any client objections against targeting mobile traffic. There’s proven growth over the last two years and many of the users responsible for that growth are reporting that their mobile device is the sole mode of their Internet surfing. Those two data points combine to determine the numbers for two years from now, and the numbers say mobile will be HMIC (Head Medium In Charge).
Now that you’re prepared with the reasons why your client should buy in to mobile-based advertising, make sure you stay tuned for the rest of the series! Our esteemed PPC Hero’s will be explaining how your mobile landing pages should be different from your regular ones, how to build a mobile site using Duda, how to optimize mobile traffic for ecommerce accounts and finally how to dive-in to Analytics and pull out beneficial mobile data. We’ll also be posting a special edition of Whaddya’know Wednesdays this week addressing the differences in writing ad copy for mobile traffic compared to desktop and laptop-based traffic.
Have you had any client conversations regarding mobile traffic for their paid search advertising? Tell us about the good, or the bad, experiences you’ve had and how you tackled them in the comments section below! As always, thanks for reading!
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.