Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your view:
There are a few things to keep in mind about the new and improved reporting features. First, the impression share report only works for the Day view, so when you’re fumbling through adCenter’s many, many dropdown menus in their reporting tab, make sure that you select the Day view. Additionally, the impression share reporting is only available for Account, Campaign or Ad Group Performance.
And because everyone just loves adding in conversion and CPA columns every single time a report is run in adCenter, Microsoft was thoughtful enough to make sure that these new metrics need to be added in the Advanced Settings (under change columns and layout) every single time as well. They really make you earn those metrics, baby.
Buried beneath the wonderful news, joyous mood and Jeff-Allenian hats in this new press release is the “Impression Share Lost to Other” column, which is defined by Microsoft in the blog post as “the percentage of impressions your ad missed due to other reasons.” Which is so gloriously vague and non-meaningful that it takes the Internet’s collective breath away. Thanks, Microsoft!
Browse By Category
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.