Massive Update to Google Display Network

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Yesterday Google announced that they are rolling out a new Display Network tab on their interface.  Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here at PPC Hero, YOUR LIFE WILL BE FOREVER CHANGED.

The all caps may seem like a bit much, but this is really and truly all-caps level news.  The Display Network is stepping out on its own with this upgrade, and it will make optimizing more efficient and streamlined.  It’s amazing.  This is the sort of news that makes reporting on news worth it.  I can imagine this must be what Dan Rather felt when Lewinsky’s blue dress was first unearthed. Or maybe what gossip bloggers felt when Britney Spears shaved her head.

On to the changes!

  • There will now be a Display Network tab

-Based on the screenshot provided by Google, the Audiences, Topics and Networks tab will all be absorbed here.  Anything that used to be Display Network related will be funneled in this new and amazing tab.

Google's New Display Network Tab

Isn’t She a Beaut?

  • The Contextual Engine has been “revved-up”

-What does that mean, you ask?  It means that you can now view data ON A KEYWORD BY KEYWORD BASIS ON THE DISPLAY NETWORK.  Again, all caps.  Again, justified.  Gone are the days of monitoring your contextual campaigns at the ad group level.  Optimization just got optimized, yo.  This is a stunning improvement and something that will really take this targeting method to the next level.

  • There’s a new visualization tool that shows the reach of each type of targeting across your display campaigns.Google's New Targeting Diagram

-Not only is this a major boon to fans of Venn Diagrams (like yours truly), it also clarifies what can often be a struggle on the Display Network.  You will be able to see what overlap you have and more precisely target different campaigns.

Honestly, I feel like Google should have had Ty Pennington move a bus out of the way before making this blog post.  This is an Extreme Makeover: Display Network Edition.  This new tab is a major step forward for the Display Network.  It’s a big enough change that it makes me want to start calling it “The Tab” or something.  Changes this grand deserve their own nomenclature.  Any ideas?  Suggestions?

There’s already a help article up on Google and just reading that makes us excited beyond words.  Let us know if you’re as psyched about this change as we are.  This is a big update, people.  A big, big update.

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  • Anonymous

    This is a great update and should make it easier in using the display network, when do we get it?

    Bit of a side question and apologies for this comment not being related to the above however has team Hanapin been having difficulty viewing the entire list of keywords you’ve shown for say for a broad keyword?  I just see a random sample and then ‘other search terms’ which I cannot view usually with a CTR of 0.2% >:(

    • http://www.hanapinmarketing.com/ Sean Quadlin

       Google said that this should be rolled out over the next two weeks.  We’ve actually seen this implemented in a handful of our accounts already, so the roll out is in process.  If you don’t have it yet, you will have it soon.

      As for your other question, we see the same thing that you do on our search terms reports.  We see a fair amount of the search terms, but Google doesn’t show every single query that prompted an ad.  We know the dreaded “other search terms” well and see it lumped at the bottom all the time.  Unfortunately, there isn’t a way around it.  It’s just one of the mysteries that makes Google all the more alluring.

  • Mike Seddon

    I’m possibly being a little slow this morning but I don’t see the advantage to having a list of keywords at campaign level for the Display Networks since the placements work of the keyword theme in the Adgroup rather than individual keywords.

    Nice to see the Display Network getting it’s own tab though.

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  • PPCguy

    Perhaps you can now do a review of the display network change since it has been fully implemented. There are so many unfavourable changes to the system which I hate. I think they have made it harder for me to manage. I wonder what your thoughts are on this since having used it for a longer period of time.

    • http://www.hanapinmarketing.com/ Sean Quadlin

      That’s a great idea. If I don’t cover it in the near future, someone around here should. Thanks for requesting it!