Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just made this ezee-pee-zee for you all!
The Import Campaigns feature allows you to port your data from AdWords directly into adCenter through their desktop editor. They even made you a step-by-step guide on exactly how to do this, but basically you’ll need all your AdWords information like username, password, and customer ID number. Then, you just pick what account, and what within that account you want to port.
Here’s the cool stuff: you can tell it to only import new items or only import changes to existing items. Of course, you could do both. If you only want to import changes to existing items—you can pick which ones! Only want to import changes to exiting ad and keyword destination URLs? Done! You can also delete any adCenter campaigns or ad groups that have been deleted from AdWords.
Obviously adCenter and AdWords work differently, so you can’t just keep syncing the two and only optimize in AdWords, but there are a lot of really cool features here that will be useful to anyone running on both platforms. For example, this new feature provides a find and replace function so you can replace AdWords specific stuff in your tracking codes to adCenter specific stuff.
So, what do you guys think? If you run in both platforms, is this going to be really useful to you? Or, do you think the two platforms differ so much that this will spell adCenter disaster to anyone using it too much? We’d love to hear your opinions!
Thanks for reading, and stay tuned for more news updates from PPC Hero!
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