Our Greatest Hits for July 2011

The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from July. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!

Our top honors this month go to PPC Hero himself!  In this day and age, everything wants to be “the ultimate” – the ultimate cheeseburger, the ultimate driving experience (thanks BMW), the ultimate roller coaster, ultimate Frisbee… Well PPC Managers, PPC Hero has now provided you with the Ultimate Guide to Google AdWords Quality Score!   Feast your eyes on this 4-chapter guide that walks through several topics helping PPC Managers improve this mysterious metric.  Types of Quality Score, Why QS Matters, QS Misconceptions, and Has Your QS Tanked? are all addressed in the full article.  Don’t miss out on this guide – it will help your accounts have the ultimate AdWords experience!

Bethany’s case study on writing effective sales ads sells itself time and time again to earn the number two spot in July.  By exploring simple a/b ad testing, Bethany digs deeper into her account to find a winning combination of headline and body copy helping her client find success.  Read this post to learn how and why just getting back to the basics can improve performance in your accounts.


Bethany is like butter – cause she’s on a roll with another top post for July!  Did you know that Google’s brought in $32.2 billion in advertising dollars over the last 4 quarters?  Neither did we… so Bethany broke down the Google keyword cash cow in her article Discover the 20 Most Expensive Keywords in Google AdWords.  The Insurance, Loan and Mortgage categories are where Google profits the most.  Those businesses can afford to pay larger amounts for keywords to obtain customers since the ROI is so much greater.  Find out how to pick competitive keywords for your accounts so you can run with the big dogs in the PPC world.

Jessica C. explains relativity PPC style with her post about Understanding Relative CTR for Google AdWords accounts.  This is a relatively new feature for Google and helps give PPC Managers an idea of how their ads are performing on the Display Network compared to other ads running in the same places.  Jessica goes through set up, how to calculate Relative CTR and best practices of using this metric for reporting and optimization.  This could be the best thing since sliced bread – relatively speaking… read and find out!


She’s baaaaaackkkkk!  Bethany strikes again with knowledge on how to Expand Your PPC Advertising Networks To Improve Return On Investment.  Second and third tier search engines sometimes get a bad rap when they really should be seen as heroes.  Bethany explains how many of these sites generate just as many quality leads at a lower cost as the “first tier engines” and therefore should become a part of the PPC Manager’s plot for PPC domination.  This is the first post in a PPC Hero Series about using alternative engines in your strategies, so make sure you read this post to get the skinny!

That wraps up our PPC Greatest Hits for July.  As always, it’s a pleasure bringing you such exciting insights into the industry.  In the words of Will Rogers, “We can’t all be heroes because someone has to sit on the curb and clap as they go by.”

You keep reading and we promise to keep you clapping!