Our Greatest Hits for October 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.

Joe reviewed the new WordStream keyword tool– we can always use more tools to expand our keyword research horizons, and this one is handy- and free!

Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.

We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!