The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.
Joe reviewed the new WordStream keyword tool- we can always use more tools to expand our keyword research horizons, and this one is handy- and free!
Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.
We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!
     | do some of that social network stuff. |
What do you guys think about the tools on http://www.ispionage.com? They have a great tool for keyword research&campaign building and also one for mnitoring your campaign as much as the competition activity, helping you stay one step ahead.
Give it a try on http://www.ipsionage.com, see what they can do. They have free versions for testing.