While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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Perform Better Analysis With Facebook Integrated Tools
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
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The [FUN]damental Guide to PPC for Education Marketers
In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup,...
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A Guide To AdWords Location Targeting In The United States
Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!
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10 Advertising Options that Aren’t Google AdWords
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
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4 Forgotten Excel Tricks For PPC
Learn four easy-to-use, Excel tricks that will save you time doing PPC analysis. Tips include a keyword building tool, custom keyboard shortcuts, and more.
We Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles, we're jumping right back into planning for our next event. And we need your help. So here is the open call to make your voice heard.
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
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Our Favorite PPC Updates for 2017 [so far]
In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important updates in PPC that your marketing team should know about. They’ll go through a number of platforms, including Google,...
Always Remain Congruent In Your PPC Efforts
See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
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Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
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7 Tips To Optimize Your Bing Shopping Campaign
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
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