Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
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Our Favorite PPC Updates for 2017 [so far]
In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important updates in PPC that your marketing team should know about. They’ll go through a number of platforms, including Google,...
Always Remain Congruent In Your PPC Efforts
See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
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Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
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7 Tips To Optimize Your Bing Shopping Campaign
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
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How To Make Gmail Ads More Effective – Tips And Strategies For Success
Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
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How AI & Machine Learning Will Impact Paid Advertising
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Vote Now For The 2017 Top 25 Influential PPC Experts!
The time to VOTE for PPC Hero's annual list of the Top 25 Most Influential PPC Experts for 2017 is now.
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How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
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Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
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