Interested in attending a Hero Conf Agency Growth Workshop? Check out what Hanapin Marketing’s CEO, Pat East and President, Jeff Allen have to say about what you’ll gain from attending the workshop and what they are most looking forward to...
Continue Reading NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
Continue Reading 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
In this post, I will outline the steps for getting successful account management off on the right foot.
Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.
Continue Reading Don’t Forget The Basics! Audit Your Account – A New Case Study
Your website is down – for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you’re having a crazy day and are too busy to notice. Upon your discovery you frantically race around...
Continue Reading Website Down? 2 Easy Ways to Combat Wasted Spend
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a...
Continue Reading Write a Guest Post, Win a Hero Conf 2015 Registration!
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
Continue Reading Your Ultimate Google Shopping Exam Checklist
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
Continue Reading Benefit From Better Search Functionality In AdWords Editor 11
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
Continue Reading How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
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