We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a...
Continue Reading Write a Guest Post, Win a Hero Conf 2015 Registration!
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
Continue Reading Your Ultimate Google Shopping Exam Checklist
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
Continue Reading Benefit From Better Search Functionality In AdWords Editor 11
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
Continue Reading How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
Continue Reading [Toolkit] The Ultimate AdWords Bundle For PPC Success
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
Continue Reading New Upgraded URLs for Faster and Easier URL Tracking
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
Continue Reading Give Your Product Feed The Attention It Deserves
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
Continue Reading Escape Your PPC Data Rut With These Four Reports
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
Continue Reading Top Products Or All Products? The Google Shopping Debate
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