In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).
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New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal...
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Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a...
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Critical Injuries That Will Take You Out of the Game
Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...
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Putting The Focus On Conversion Rate Optimization
The focus on CRO will increase by 79% in the coming year.
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11 Unbelievable Hero Conf Networking Opportunities
If there is one thing we know about the PPC community, it’s that collaborative time together can’t come often enough. And maybe we’re easily excited. Or maybe we just like our event a little too much. But we’re being sincere...
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Use Google Analytics Custom Reports To Make Your PPC Life Easier
Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.
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Be Smarter About Your Display Network Placements
Here’s something to keep in mind as you continue to develop a strong presence on the Display Network.
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