Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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12 PPC Agency Solutions You May Not Know About
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
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Conversion Tracking is the Hermione Granger of PPC
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?
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Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
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Canceling eCommerce Summit, What We’ve Learned + Two Requests for Hero Conf
It’s best to just rip the Band-Aid off… Unfortunately, I’m announcing that we’re canceling Hero Conf eCommerce Summit. We’ve already taken a number of steps towards this, one of them being that we’ve removed the eCommerce Summit pages from heroconf.com....
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How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
You need to give your PPC landing page claims some teeth and make them real to the user
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Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don’t have a strategy prepared for the new year (or worse, not even advertising on social – if this...
The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric.
Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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Moving Beyond Keyword Targeting In 2015
When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.
