Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
Continue Reading [Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
Continue Reading Easily Predict The Future Performance Of Your PPC Account
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
Continue Reading Why We Track Conversions And How To Implement
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
Continue Reading Now Available: Bid Optimization For High Valued Conversions
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
Continue Reading Account Structure: The Backbone of PPC Success
It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug...
Continue Reading 4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Clueless Corporations, Beautiful Excel, and More
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