Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
Continue Reading Google AdWords Introduces Website Call Conversions
Now Voting – Most Influential CRO Experts for 2014!
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of...
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Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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Expect Accountability From Your PPC Agency
As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.
Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
Continue Reading BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
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Starting in September Google will Require Close Variant Matching
Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.
Continue Reading Starting in September Google will Require Close Variant Matching
Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
Bing Ads Announces Release of Top Movers Feature
Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes.
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Ace the Google AdWords Advanced Display Exam
Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
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