The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks — from display network placements to head term searches — can have a tremendous upper-funnel impact. We’ll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them!
Join experts from Portent, Inc and Hanapin Marketing as they discuss PPC attribution.
You’ll get expert-level PPC tips like:
This webinar is Thursday, August 28th at Noon EST.
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In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.