PPC Attribution: Bury The Last Click And Move On [New Webinar!]
August 25, 2014
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks — from display network placements to head term searches — can have a tremendous upper-funnel impact. We’ll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them!
Join experts from Portent, Inc and Hanapin Marketing as they discuss PPC attribution.
You’ll get expert-level PPC tips like:
- Defining the last click problem and why you need to move beyond it
- Choosing an attribution model and the pros and cons of each
- Testing bid and campaign changes for incremental gains under your model
This webinar is Thursday, August 28th at Noon EST.
Browse By Category
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
What the State of PPC Report Reveals for 2018
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.