Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.
Continue Reading Starting in September Google will Require Close Variant Matching
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes.
Continue Reading Bing Ads Announces Release of Top Movers Feature
Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
Continue Reading Ace the Google AdWords Advanced Display Exam
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.
Continue Reading 3 Scripts For More Effective Google Shopping Reporting
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or...
Continue Reading How to Build a Healthy Agency Relationship – Whitepaper!
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook.
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Continue Reading AdWords Implements Shopping Campaigns Upgrade Tool
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
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