After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google has developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen.
Continue Reading Google Announces New Shipping Configuration Tool for Shopping Campaigns
Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world.
Continue Reading Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
Continue Reading Discover Your Account Optimization Level In 5 Minutes
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Based on recent on-site visits & meetings, we share what has allowed our team to align communication, strategy & initiatives with clients.
Continue Reading Finding the Right Fit – The Importance of Client/Agency Culture Alignment
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading [Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
5 Common AdWords Script Mistakes
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
Google Analytics App Now Available for the iPhone
Google Analytics launches app for the iPhone.
Continue Reading Google Analytics App Now Available for the iPhone
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
Bing Announces Changes to Interface, New Metric, and More
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
Continue Reading Bing Announces Changes to Interface, New Metric, and More
