Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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4 Steps To Back To School Success
Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
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A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
How to Track Facebook Conversions in 5 Easy Steps
As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to...
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Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
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Quick Tips for Twitter Lead Cards – New Guide!
The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a...
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Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea
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Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account.
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the PLA campaign beta in under eight weeks.
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