Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
How to Track Facebook Conversions in 5 Easy Steps
As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to...
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Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
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Quick Tips for Twitter Lead Cards – New Guide!
The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a...
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Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea
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Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account.
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the PLA campaign beta in under eight weeks.
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
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Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting...
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New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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4 Negative Tactics To Save Money
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many...
Live Landing Page Audit [Webinar Recording]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! In the recording,...
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