In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.
Continue Reading Google: Stop Losing the Forest for the…Quality Score
Adding a Remarketing audience to a Dynamic Search campaign creates a new campaign type: Dynamic Search Remarketing. This powerful targeting allows you to target a qualified audience with a more broad scope.
Continue Reading Decrease CPA by 79% with Dynamic Search Remarketing
By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start...
Continue Reading Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
The ability to view your goal completions and other statistics from Google Analytics in the AdWords interface is a great feature that Google offers advertisers. As Google AdWords makes updates to conversion tracking, wouldn’t it be nice if all of...
Continue Reading New AdWords Conversion Settings Now Available in Analytics
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don’t always spend time actually looking into performance and identifying when it’s working and when it’s simply not. Today we investigate e-commerce...
Continue Reading 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can...
Continue Reading How Seller Ratings Helped Increase Conversions by 50%
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband...
Continue Reading Bing Ads Announces New Features For Bid Landscape
For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn’t be doing, my post is geared towards...
Continue Reading ROAS For Beginners: The eCommerce Metric of Choice
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI....
Continue Reading Still on PLAs? How to Migrate to Google Shopping
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading 10 Questions To Ask Before Handing Over Your PPC Account [New Webinar!]
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
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