We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally...
Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
Happy New Year Fellow PPC Heroes! Hero Conf 2013 is just around the corner and we want all of you to join us! Get your tickets before next Friday, January, 11 and save $200 with our Super Early Bird pricing. (Starting Saturday 1/12 our Super Early...
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Happy New Years!
Goodbye 2012, Hello 2013! Join the Hero by setting your sights high this year - We wish you all the best in fulfilling all your resolutions, Happy New Years Everyone!
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality...
Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful...
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Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are...
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5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is...
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10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we...
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Heroview: PPC Budget Tips For The Holiday Season
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season.
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PPC Optimization Clinic Webinar Recording
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and...
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few...
Wordstream’s Free Guide: 10 Tips for Setting Your 2013 Budget
Check out Wordstream's new guide, "10 Tips for Setting your 2013 Budget." With this guide learn how to determine your initial budget, why you shouldn't arbitrarily cap spend, how to maximize different budgetary controls, and the effect of seasonality on...
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