About Dave @daverosborough

Dave is an Account Manager at Hanapin Marketing, a search engine marketing firm focused on account growth and improving performance results through pay-per-click advertising.

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How To Build Your Own Facebook PPC Campaign From Scratch

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  187 SHARES
  The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I've found it to be surprisingly difficult when it comes to advertising on Facebook, primarily because of the lack of information out there. In fact, there are still several questions regarding Facebook ads and…
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Are You Getting The Most Out Of Your Landing Pages?

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  163 SHARES
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC.  Take your accounts to the next level with some of these new techniques or tools. Businesses work hard to keep their storefronts clean. Well, sometimes I beg to differ myself, but that’s beside the point. They…
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Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013

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  103 SHARES
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful for those larger accounts that drive a lot of volume and spend quickly. After successfully testing this on one of…
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Lessons Learned From AdWords Flexible Reach

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  107 SHARES
Lots of crazy stuff has happened in PPC during 2012.  Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series.  That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year.  Whether it’s tools, product…
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Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts

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  164 SHARES
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page design and backend development team who are awaiting orders. Unfortunately, this just isn’t realistic for those of us who work…
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Ho-Ho-Holiday Landing Page Optimization For Mobile

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  76 SHARES
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy changes,…
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The 5 W’s of AdWords Ad Extensions – Part II

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  33 SHARES
The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were following along earlier this month, we’ve already covered 4 of the different types of extensions that AdWords has to offer…
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The 5 W’s of AdWords Ad Extensions – Part I

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  105 SHARES
  The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of…
Conversion Railway Bridge PPC Hero

3 Time-Saving Techniques For PPC Managers Using Excel Filters

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Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel provides us with ways to manipulate and analyze all of the data we’re confronted with on a daily basis. Perhaps…
Search Ads Bag PPC Hero

Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers

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  112 SHARES
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of the key metrics we tend to focus on in paid search is Quality Score. Essentially, Quality Score measures the relevancy…
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