Author: Dave @daverosborough

About Dave @daverosborough

Dave is an Account Manager at Hanapin Marketing, a search engine marketing firm focused on account growth and improving performance results through pay-per-click advertising.
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How To Build Your Own Facebook PPC Campaign From Scratch

  The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on …

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Are You Getting The Most Out Of Your Landing Pages?

For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC.  Take your accounts to the next level with some of these new techniques or tools. Businesses …

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Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013

Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful …

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Lessons Learned From AdWords Flexible Reach

Lots of crazy stuff has happened in PPC during 2012.  Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series.  …

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Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts

I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page …

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Ho-Ho-Holiday Landing Page Optimization For Mobile

With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper …

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The 5 W’s of AdWords Ad Extensions – Part II

The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were …

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The 5 W’s of AdWords Ad Extensions – Part I

  The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this …

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3 Time-Saving Techniques For PPC Managers Using Excel Filters

Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel …

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Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers

Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of …