What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords...
Continue Reading Using Search Funnels to Grow Your Adwords Account
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay...
Continue Reading Don’t Trust Your Brain: Managing PPC With Friends
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less...
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and...
Continue Reading Why Specialty Businesses Need Long-Tail Keyword Marketing
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with...
Continue Reading Landing Page Survey – Win a $50 Amazon Gift Card!
Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources. We love to test...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Planning...
While the top three search engines account for over 90% of search traffic, there are hidden deals to be found on price per click hiding among the second tier search networks. One such network is 7Search. 7Search provides advertising for...
Continue Reading Don’t forget about the Smaller Search Engines – 7Search
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC...
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right-...
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully...
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The...
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