Playing the game of increasing relevancy and reducing cost on Google’s content network makes me feel a little like I’m playing a game with a deity who occasionally drops delicious cookies and golden coins in my path, and sometimes leaves...
Continue Reading Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
Andy Komack offers some interesting ideas for overcoming high click costs, specifically for B2B PPC accounts which tend to have high competition and cost- but these concepts can be applied to any account. As always, the keys to PPC success-...
In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast...
Continue Reading Staying Ahead of Shifts in PPC Traffic -Part 2
There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but...
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In...
The Issue: The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on,...
Continue Reading Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among...
The great thing about PPC is that it is easy to track and measure. When you link your PPC account with Google Analytics or other data program, you can exponentially expand your wealth of data to really understand who your...
Continue Reading Using Data Trends to Indentify PPC Opportunities
Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks,...
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more...
What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords...
Continue Reading Using Search Funnels to Grow Your Adwords Account
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