Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles – the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and...
The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
This must be “death to good Google ideas” week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel...
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It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I’ve really...
Give Us Your Feedback! What is Your Favorite Google AdWords Report?
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic...
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PPC News Roundup for June 26, 2008
The folks over at SEOMoz are known for their organic search prowess, so it’s a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of...
Lead Quality of Google’s Pay-Per-Action: Good or Bad?
It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it...
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Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
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Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high...
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Learn How to Humanize Your Marketing in a Free Webinar
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at...
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How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I...
Continue Reading How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
We’re Speaking at Blog Indiana 2008!
Normally our speaking engagements are SEM/pay-per-click related, or website/landing page development related. But we’re going to be switching gears and talking blogging at the first Blog Indiana Conference. We’ll be presenting topics on audience/readership development, and analytics/tracking for your blog....
PPC News Roundup for June 18, 2008
What’s the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn’t know where they’re headed with the PPA model but they’re not sending out any invitations to be a...
