John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let...
9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve...
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn’t have to be your only strategy. I know it’s difficult to get out from under the shadow of AdWords but...
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Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in...
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PPC News Roundup for September 12, 2007
Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under...
Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to...
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The Secret to Success May Lie in Your Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal...
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Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but...
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Revitalize Your PPC Campaign in 5 Days!
There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to...
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not...
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PPC News Roundup for September 6, 2007
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic “worthless”. George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of...
Why You May Not Be Able to Use Google Adwords Campaign Optimizer
I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to...
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