One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but...
Continue Reading Un-Clutter & Optimize Your Account with Better Organization
There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to...
Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not...
Continue Reading Keywords Inactive? They Might Be Ahead of Their Time!
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic “worthless”. George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of...
I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to...
Continue Reading Why You May Not Be Able to Use Google Adwords Campaign Optimizer
So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re...
On Search Engine Roundtable some posts in a forum a question on whether to allow costs of products and/or services in your ad text to qualify traffic? I think it’s a great question and as stated in the post, many...
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to...
Continue Reading Breakdown of Top Ad Placement: Before and After
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management,...
Continue Reading “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
The content network in Google Adwords is still a mystery for a lot of PPC experts. Seoptimize has written a nice post on 5 common mistakes most people make when it comes to using Adwords content network. However I find...
There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of...
Continue Reading Landing Pages Should Be Made For Humans and Machines
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for...
Continue Reading Google Top Ad Placement, What You Need to Know
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