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PPC News Roundup for April 24, 2007

April 24th, 2007 | Amber | PPC News Round Up

Yahoo! PayPal Checkout Program Launches

New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot.

Will the creation of a “White Label” AOL PPC service cause any serious impact to the overall market? This blog post covers some of the possible scenarios.

Google’s expanded broad match offers an easy way to improve your keyword reach. However, MediaPost’s Search Insider tests show that broad match can negatively impact PPC campaigns when keywords are just “too broad.”

This entry was posted on Tuesday, April 24th, 2007 at 2:43 pm and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.