PPC News Roundup for April 24, 2007

• Yahoo! PayPal Checkout Program Launches

• New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot.

• Will the creation of a “White Label” AOL PPC service cause any serious impact to the overall market? This blog post covers some of the possible scenarios.

• Google’s expanded broad match offers an easy way to improve your keyword reach. However, MediaPost’s Search Insider tests show that broad match can negatively impact PPC campaigns when keywords are just “too broad.”

Related posts:

1. Our Greatest Hits for April!
2. Top 5 PPC Developments That Made News in 2007
3. What We Did to Make it Work: 3 Account Management Achievements in 2007
4. Our Greatest Hits for April 2010
5. Are Your Keywords Not Showing Due to “Low Search Volume”?

This entry was posted on Tuesday, April 24th, 2007 at 2:43 pm and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.