AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated in your AdWords account so you don’t have to be using Google Analytics to view the paid & organic traffic. The PPC and SEO gloves … [Read more...] about PPC & SEO Unite with the New Paid & Organic Report in AdWords
Search Results for: PPC
When Is It Time To Stop Doing PPC?
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand has shifted or eroded. The worst-case scenario is when conversion rates and search queries are decreasing while CPCs are increasing and you do not have the resources to fight it. … [Read more...] about When Is It Time To Stop Doing PPC?
The PPC Meeting Survival Guide
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense - this is an intensely data-driven line of work, often requiring hours of analysis. But it's important that we don't lose sight of the other facets of this job, like long-term account strategy, expansion, and (in this case) how to have a great PPC … [Read more...] about The PPC Meeting Survival Guide
Webinar Recording: Common PPC Pain Points
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how toseek, find and fix common pain points. PPC Pain Points Webinar from Hanapin Marketing … [Read more...] about Webinar Recording: Common PPC Pain Points
Common PPC Pain Points: New Webinar!
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines--subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how to seek, find and fix common pain points, including: How to tell what a "good" CPC is for you. When CPL goes down, … [Read more...] about Common PPC Pain Points: New Webinar!
2013 Benchmarks for Your PPC Performance Webinar Recording
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus. 2013 Benchmarks for Your PPC Performance Webinar from Hanapin Marketing … [Read more...] about 2013 Benchmarks for Your PPC Performance Webinar Recording
5 Google Analytics Reports You Need to Succeed in PPC
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month's series week is all about how you can make the most of Analytics in your account, whether that's with content experiments, event tracking or custom reporting. We're going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 5 Google Analytics Reports You Need to Succeed in PPC
2013 Benchmarks for Your PPC Performance: New Webinar!
It's not always easy to tell when you're doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we're halfway through the year, it's time to share some of our latest and greatest best practices for PPC performance grading. John Hanapin Marketing experts Eric Couch and Jacob Fairclough as they … [Read more...] about 2013 Benchmarks for Your PPC Performance: New Webinar!
Webinar Recording – Are You Spending Your PPC Budget Wisely?
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. Check out the recording of last week's webinar, "Are You Spending Your … [Read more...] about Webinar Recording – Are You Spending Your PPC Budget Wisely?
Work With PPC Hero!
Hanapin Marketing, the wonderful PPC Agency behind PPC Hero and our annual Hero Conf PPC conference, is looking for a an important piece to our team to help support our long-term growth plans. Hanapin is looking for a PPC veteran to be our Associate Director of Paid Search who will play a key role in the training, development and management our highly recognized paid search … [Read more...] about Work With PPC Hero!
3 Things In-house PPC Managers Wished Agencies Knew
I spend a lot of my time trying to figure out what our clients/ideal clients want in terms of services and results. I do this by asking them questions directly, observing the questions and comments they make to our account managers and surveying crazy smart in-house people that are in committed relationships with their current partners or have made a choice to keep PPC in … [Read more...] about 3 Things In-house PPC Managers Wished Agencies Knew
Are You Spending Your PPC Budget Wisely? [New Webinar!]
Whether you're planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement. This week's webinar features Wordstream's Larry Kim and Hanapin … [Read more...] about Are You Spending Your PPC Budget Wisely? [New Webinar!]
