The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away, said world would be so simple and perfect! Of course we all know keyword selection is crucial, and in PPC, the match type of those keywords adds another layer of … [Read more...] about PPC Keyword Match Types & Tips to Remember
Search Results for: PPC
How to Quickly Creep on the Competition And Improve Your PPC Accounts
One of my favorite things about competitor research is the "view page source" option on your competitor's pages. This isn't always a great source, but when it is--it really is! Step 1. Right click on your competitor's site and select "view page source". Step 2. Check for keywords. Ctrl+F for "keyword". You'll either come away with some keywords you didn't think of … [Read more...] about How to Quickly Creep on the Competition And Improve Your PPC Accounts
Make It Count! How To Avoid Common PPC Ad Testing Mistakes
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
Who’s the Best PPC Manager? Best PPC Software? You Decide.
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next week (around noon EST), so make sure to jump on this competition as quickly as you can. What better way to spend some time on the day that … [Read more...] about Who’s the Best PPC Manager? Best PPC Software? You Decide.
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Going Beyond the Basics with PPC Keyword Research
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. When it comes to keyword research everyone in PPC seems to have their own … [Read more...] about Going Beyond the Basics with PPC Keyword Research
Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who's interested, you can find both the recording and the transcript of the webinar below. And speaking of PPC optimization, as a special bonus we've … [Read more...] about Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
PPC Hero Turns Six!
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled "Let the Adventure Begin." And what an adventure it has been! Since that first post, PPC Hero has grown beyond our wildest expectations. Almost 2,000 blog posts, 5,000 comments, 12,000 subscribers and tens of thousands more regular readers later, we've … [Read more...] about PPC Hero Turns Six!
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we'll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
PPC & SEO Goals: Debunking Myths & Where to Really Focus
Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today! Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And … [Read more...] about PPC & SEO Goals: Debunking Myths & Where to Really Focus
