Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to … [Read more...] about Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Search Results for: PPC
Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry of PPC Hero’s Jeff Allen. “If you don’t, you’ll likely miss budget targets with the slow few days.” This got me thinking, how many of us are fully … [Read more...] about Benchmarking PPC in your Industry for the Holiday Season
How To Avoid PPC Management Vacation Nightmares
It's that time of the year. Everyone has been hoarding their vacation days or paid time off just to take days off during the busiest time of the year for some eCommerce clients. Chances are that you'll either be the person on the side of this that is taking some of your hoarded time to hit the road or the person left with all the work from the person hitting the road. This … [Read more...] about How To Avoid PPC Management Vacation Nightmares
Upcoming Webinar: Metrics That Matter for PPC
Join us for our free November Webinar with WordStream Founder, Larry Kim, and our very own PPC Hero, Sam Owen. In this Webinar we'll cover: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important for campaign analysis How to quickly find out how your own campaigns are performing After registering you'll receive a … [Read more...] about Upcoming Webinar: Metrics That Matter for PPC
Happy Halloween PPC Heroes!
This year we had to go with a classic... PPC Hero as the Monster from Frankenstein! Have a sweet and safe Halloween everyone! … [Read more...] about Happy Halloween PPC Heroes!
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses
PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don't forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, … [Read more...] about PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q & A at the end! Check it out! … [Read more...] about Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post … [Read more...] about Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Google’s latest earnings report woes to have an impact on the future of PPC?
In case you hadn't heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net profits fell 20% from last year to $2.18 billion. Investors reacted badly to the news and $22 billion … [Read more...] about Google’s latest earnings report woes to have an impact on the future of PPC?
Misleading PPC Competition Metrics: A Case Study
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate (AdWords vs. Analytics data, Google Display placements, etc.). But how can misreported data hurt you from a competitive research standpoint? Competitor research is a portion of account management that must be taken seriously and revisited often, … [Read more...] about Misleading PPC Competition Metrics: A Case Study
Heroview – New and Unusual PPC Auditing Techniques
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques in this week's Heroview. __________________________________________ Welcome to today's Heroview everyone, real-time interviews featuring #PPC experts from around the industry! As a reminder, we'll … [Read more...] about Heroview – New and Unusual PPC Auditing Techniques
