Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
Do you have 5 or 10 minutes for an incredibly funny video?
What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video?
Oh, just go ahead and watch it already:
So if you were paying attention you probably noticed three things about this very first No Pants Subway Ride footage:
Well the first 2 points directly relate to regular ads:
And the last point applies to Sponsored stories:
While the first two points are fairly standard advice — write great, attention-grabbing ads & keep the ads fresh — it’s this third point that’s relatively unique and widely underused in Facebook advertising today. Social Media is, by definition, social. So social proof is HUGE, and therefore one of the most powerful leverage points you can use in your advertising. And sponsored stories helps you use social proof to your advantage.
That said, sponsored stories work best in a situation where people are already looking for social cues, and creating that situation is exactly what a great Facebook Campaign can provide.
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