4 Strategies For Improving Your Click-To-Message Ad Extensions
Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension. Learn how to use!
More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services.
When I write new ads for a client, I research their competitors’ sites so that I can separate my clients’ ads from the rest. What is frustrating as an educator and even more so as an internet shopper, is that every day I see my competitors advertising in their ad text something they can’t offer on their sites or landing pages. It’s called false advertising! And for PPC people, it means writing an ad that promotes something so great to get users to click through, but instead they fall short and lose the customer. Especially for PPC, this makes the rest of us look bad and may potentially force us to lose clicks.
Here are the top false advertising PPC ads that I see today and what you shouldn’t be doing:
By writing ads that are misleading to the end user just end up costing you more money because you’re not delivering what you initially promised. Instead, try writing correct and truthful ads that stimulate and differentiate you from the rest of your competitors.
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What all of this boils down to is that during a tough economy or not, spend your advertising dollars wisely. Sure, everyone wants to drive as much traffic to their site, but think quality over quantity. This way of thinking can surely get you a higher return on your investment. You’ll generate more loyal customers that will keep coming back because you had exactly what you offered in your ad text which makes a positive impact on the end user.
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