PPC Management For Large Acocunts

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In this PPC video, Hanapin Marketing’s search engine marketers discuss how to manage large ppc accounts. They first talk about organization of a large account, including whether to organize by products/services or demographics, the improtance of ad text, and how to avoid keyword overlap. The three ppc experts then discuss how to form an ad strategy, especially because accounts with large spend bring in large amounts of data very quickly. Finally, they give parting advice for someone managing a ppc account for the first time.