The Top 25 Most Influential PPC Experts in 2013
June 19, 2013
It’s that time again, PPC land!
After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about how we arrived at the final list.
One important disclaimer: To avoid a conflict of interest, no PPC experts from Hanapin Marketing were eligible for this list (although we are very happy to see many Hero Conf speakers made the list this year!).
As you can see by the scores, it was a very close race this year! There was a difference of only one point between the first and second most influential PPC experts, as well as between the second and third.
We did a few things slightly different this year (see below for details), but overall we remained true to the methodology used in last year’s list. Hopefully our careful calculation of “influence” is obvious from the results, where independent consultants like Bryan Eisenberg and Brad Geddes mingled with community leaders like John Rampton. We’re proud to produce a list that truly measures impact, not title or company, so CEOs like David Rodnitzky can be seen alongside indie pros like Pamela Lund.
One thing that is missing from this year’s graphic compared to last year’s are stats like Twitter followers and Google+ stats. That’s because far more than simple follower tallying went into our formula. To learn what we did exactly, read about our methodology below.
As you know, this year we allowed our readers to vote for the most influential PPC expert, and hundreds of votes came pouring in for many of the more than 130 names on our list of nominees (and we’re guessing a few people voted for themselves as well).
Like all of the metrics we measured, those vote totals were normalized into a standard scale so that they could be compared and tallied using the same rubric. The metrics we measured can be roughly defined as belong to three categories: Social influence (Twitter followers, Google+, etc), traditional influence (speaking engagements, books published, channels reached, etc) and vote totals (provided by you the reader!).
In addition to normalizing the metrics in each category so that no single runaway attribute (like some of these folks’ massive Twitter followings) could outweigh any of the others, we also weighted the categories themselves.
This is the weight each category was given:
- Social Influence: 25%
- Vote Totals: 25%
- Traditional Influence: 50%
There is plenty of room for debate (we have certainly learned that much), but know that we did our very best to ensure that the scores were objective and that they relied on actual data, not opinion.
We want to hear from you! Love the list? Tell your friends! Hate the list? Tell your friends! But most importantly, tell us. Leave a comment with any questions, kudos, congratulations, complaints or commentary.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.
Google Announces Controversial Updates To The Keyword Planner Tool
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.