The Top 25 Most Influential PPC Experts in 2013

By , Director of Inbound Marketing at Hanapin Marketing


It’s that time again, PPC land!

After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about how we arrived at the final list.

One important disclaimer: To avoid a conflict of interest, no PPC experts from Hanapin Marketing were eligible for this list (although we are very happy to see many Hero Conf speakers made the list this year!).


PPC Hero Top 25 Most Influential PPC Marketing Experts


The Results

As you can see by the scores, it was a very close race this year! There was a difference of only one point between the first and second most influential PPC experts, as well as between the second and third.

We did a few things slightly different this year (see below for details), but overall we remained true to the methodology used in last year’s list. Hopefully our careful calculation of “influence” is obvious from the results, where independent consultants like Bryan Eisenberg and Brad Geddes mingled with community leaders like John Rampton. We’re proud to produce a list that truly measures impact, not title or company, so CEOs like David Rodnitzky can be seen alongside indie pros like Pamela Lund.

One thing that is missing from this year’s graphic compared to last year’s are stats like Twitter followers and Google+ stats. That’s because far more than simple follower tallying went into our formula. To learn what we did exactly, read about our methodology below.


The Methodology

As you know, this year we allowed our readers to vote for the most influential PPC expert, and hundreds of votes came pouring in for many of the more than 130 names on our list of nominees (and we’re guessing a few people voted for themselves as well).

Like all of the metrics we measured, those vote totals were normalized into a standard scale so that they could be compared and tallied using the same rubric. The metrics we measured can be roughly defined as belong to three categories: Social influence (Twitter followers, Google+, etc), traditional influence (speaking engagements, books published, channels reached, etc) and vote totals (provided by you the reader!).

In addition to normalizing the metrics in each category so that no single runaway attribute (like some of these folks’ massive Twitter followings) could outweigh any of the others, we also weighted the categories themselves.

This is the weight each category was given:

  • Social Influence: 25%
  • Vote Totals: 25%
  • Traditional Influence: 50%

There is plenty of room for debate (we have certainly learned that much), but know that we did our very best to ensure that the scores were objective and that they relied on actual data, not opinion.


The Reaction

We want to hear from you! Love the list? Tell your friends! Hate the list? Tell your friends! But most importantly, tell us. Leave a comment with any questions, kudos, congratulations, complaints or commentary.



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24 thoughts on “The Top 25 Most Influential PPC Experts in 2013

  1. Heather Cooan

    Oh wow, this is such a great compliment!

    Thanks so much everyone…the PPC nerd that I am is super ecstatic to be a part of this list with such amazing PPC folks!

  2. Aaron Mai

    I know it would be over my head but I wish to be in the list once. Any advice for me? I will be tryin my best to bring the best service into my country. Vietnam.

  3. Tad Miller

    So how does an analytics expert, a guy more known for social advertising and a marketing generalist make the list as PPC experts? Those people are all superstars in their field, but straight up PPC isn’t their field.

    No George Michie, Matt Umbro or Melissa Mackey?

  4. Jon Gritton

    Great list, odd though that there isn’t a single Adwords Community TC listed here. The AdWords TCs worldwide help thousands of PPC users free of charge, day in day out, yet there isn’t *one* listed here?

    1. PPC Hero AllyPPC Hero

      Hi Jon,

      Thanks for the thought. Based on the metrics that we mention above
      in our methodology, no top contributors showed up on the list this
      year. You make a great point about TCs being a huge resource,
      though, so we’ll keep that in mind and make a concerted effort to
      give them more consideration next year!


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