Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC

seo and ppc, seo ppc, pay per click campaign

In this episdoe of Ticker Tuesday, we discuss the similarities in approach for seo and ppc. First, both seo and ppc focu on original, useful content for the reader, whether this is in web pages, blog posts, product descriptions, landing pages, or pay per click ads. Second, both seo optimization and ppc optimization has a focus on navigation and transparency. Lastly, in ppc and seo, your decisions must be grounded in keywords, keyword research, and traffic.