Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame.
This came up about a month ago when I noticed the conversion column was missing in the Dashboard of my Yahoo! account. I knew I had not only turned on conversion tracking a while ago but you also have to enable it, which I did. You must complete both of these steps in order to get the conversion code in the first place.
I have a client that doesn’t generate very many conversions but when he does, it generates quite a bit of revenue. However, when I noticed one day that the conversion column was missing, I checked to make sure the conversion tracking was on, and indeed it was turned offâ€¦not by me or anyone on my team, but by Yahoo!
When I called my rep from Yahoo he stated that for â€˜safety measures’ the conversion tracking is automatically disabled if you don’t generate any conversions within a 45 day time period. Why? I asked. He said no one had ever really explained to him what the safety measures were that made disabling conversion tracking a good idea.
I tried to think of the best way to prevent this from happening, and all I could come up with is to start generating more conversions! However, it could be as simple as setting a reminder in Outlook to turn conversion tracking back on every 45 days if you haven’t received any conversions. I personally think it’s a little strange that they don’t explain this in the Yahoo! help section. What other things are they hiding from search advertisers?
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