Your AdWords Advertisements May Not Be Displaying When You Think They Are
January 13, 2009
As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly.
By utilizing Ad Scheduling within AdWords you can control when your ad appears by hour and by day. This a very helpful tool to further optimize your campaigns. But if you don’t pay close attention, you may not be using this feature optimally.
You can find this option within your AdWords campaign settings. Just click “Edit Campaign Settings” and you will find your “Scheduling and Serving” information. To edit when your ads are displaying, just click on “Edit times and bids.” This is what you should look for in your campaign setting screen:
You can choose which days of the week you would like to display ads, and which hours during these days as well. As you can see below, I have selected to run my ads from 5am to 8pm, Monday through Friday. Also, I am not displaying advertisements on the weekend. You can see how I have set this up below:
This looks like right, so I just need to click “Save changes” and I’m done! Honestly, it’s just that easy. However, do not ignore the information at bottom of this screen shot. Here it is again:
This is where Ad Scheduling can be tricky if you don’t pay attention. This phrase, “Time zone for all statistics in this account: (GMT-06:00) Central Time,” is important. Your statistics are not just effected by the chosen time zone, but so is your ad scheduling as a whole. The time frame I established above (5am to 8pm) is for Central Time.
The time zone displayed here is the one I chose when initially setting up my AdWords account. You can not change your time zone once it’s chosen. However, if you absolutely need to change the time zone within your account, you should contact Google to apply for a change.
So, what does this mean for your campaign? Here is a time zone map of North America:
This means that my ads are currently scheduled across the country in this manner:
- Eastern Time Zone: 6am-9pm
- Central Time Zone: 5am-8pm
- Mountain Time Zone: 4am-7pm
- Pacific Time Zone: 3am-6pm
I do not want may ads to shut off so early on the west coast. Before I finalize my changes, I am going to add two hours to my schedule. This way, my ads will shut off at 8pm on the west coast. You may have to make similar adjustments to your campaign.
Be aware of how time zones effect your ad scheduling and adjust accordingly. This account setting can be a great way to target your traffic by time of day. But you have to make sure you set up everything correctly, otherwise your AdWords ads may not be displaying when you think they are.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.