5 Good Reasons to Use Google’s Adwords Editor
October 4, 2007
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches!
- Make account changes offline: post them when you’re ready
I think one of the best things about Adwords Editor is that you can make any amount of changes you’d like within one account or multiple accounts, then post your changes when you’re ready. This way if someone needs to review the changes before they’re made live, there’s no need to deal with a messy spreadsheet to send around from person to person. Each time you make a change within the application, it automatically saves it. That way anyone can look at the changes made and approve them if need be.
- Add multiple contextual, mobile and image ads at the same time
If you’re using all three advertising methods within Adwords this feature makes it super easy to manage them. You can select ad ad group and click the â€˜Add Multiple Text Ads/Mobile ads/Image Ads’, enter your text or upload your images, then post!
- Copy and paste ad text, ad groups, keywords, or campaigns into your account
Not only can you copy and paste these items into within the same account, but you can actually copy them into a completely separate account as well.
How to do it: It’s literally as easy as it sounds: Copy the ad texts, keywords, ad groups or campaigns you want to paste, click the “Open new account” link from the file drop down menu then paste these items into a new or existing account.
- Find/Replace Tool
Personally, this is a tool I couldn’t live without! The find/replace tool is the same tool you would use in Microsoft Excel or Word. It’s incredibly useful in Adwords editor if you’re looking to edit several ads simultaneously. This tool is especially nice if you have a rotating promotion like Free Shipping or a site wide sale that you need to swap one out for the other. If you find you need to replace copy in several ad text or keywords, etc, the tool is located under the edit drop down, labeled Replace Text in Selected Items.
- Easily find and fix errors
When you’re adding keywords or creating new ad text, Adwords Editor is great about flagging anything that could potentially create an error within the Adwords system. Once you see the error, you can easily fix it before it is posted to your account.
In conclusion, using Adwords editor can help you make changes to your account much faster and easier. Again, it’s a FREE desktop application tool you can download here
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