My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
According to Hanapin’s new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic I was surprised, but quickly found myself nodding my head. Well, yes. Of course, that’s true. There are many reasons why marketers shy away from social advertising on Facebook, especially those working in the business … [Read more...] about Facebook Ads For B2B: Presenting The Right Content At The Right Time
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model
New to Google Shopping? Read These 9 Tips To Own It
Google Shopping is growing in importance, but it can still be a relatively new tool to use for the Lead-Gen PPCer with that first e-commerce client. I've seen (and written) posts that go over Google Shopping campaign strategy on one end of the spectrum, or go over in-depth aspects of Shopping on the other end. My goal with this post is to be slightly more practical, as well as … [Read more...] about New to Google Shopping? Read These 9 Tips To Own It
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
How Dynamic Search Ads Can Fill The Gaps In Your Account
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can be automated, scripted, or dynamically generated, we’ve got it – so stay tuned! What Are Dynamic Search Ads? This article … [Read more...] about How Dynamic Search Ads Can Fill The Gaps In Your Account
3 Events You Must Start Tracking In Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 3 Events You Must Start Tracking In Analytics
Neil Sorenson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013. Neil Sorenson is the Head of Pay per Click at ZAGG.com. Previously he spent four years working for search marketing agencies like OrangeSoda and SEO.com. During that time Neil managed hundreds of accounts across dozens of … [Read more...] about Neil Sorenson: Hero Conf 2013 Speaker Interview
PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
In this post, I'll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to target specific, highly qualified audience members with advanced targeting that it’s really all I can say about it—it’s a silly myth! First, where I normally like … [Read more...] about PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
Better PPC Results Start with “Yes”
As a boy, my dad had an unusual parenting philosophy. His goal was to say “yes” to everything I asked for. Sounds awesome, right? It was. But those yes’s came with if’s. Which meant more times than not I didn’t get what I asked for, even though my dad said I could have it/do it. Here’s a brief example to show you what I mean. Me: “Dad, can I have a King Cobra snake?" Dad: … [Read more...] about Better PPC Results Start with “Yes”