Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
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Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.