adCenter Upgrade Now Gives Bing Marketers More Insight

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing |

As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! On top of all the changes Bing announced and finalized last week, they’ve continued to upgrade their interface with new features this week, as well.

  • New Columns in Campaign Grid and Search Query Performance Report

You can now view Conversions and Conversion Rate columns in the Performance Dashboard of your account homepage. You also now have the option to choose to display a Cost per Acquisition (CPA) column in the dashboard.

  • New Change Type in Change History Report

There is now a column for Negative Keywords in the Change History report so that account managers can see even deeper into the changes made in the account and analyze those changes more accurately.

Certainly there is nothing wrong with quicker and easier reporting, but have any of you noticed any bugs with the new features or is your day getting easier when it comes to managing adCenter accounts with each upgrade? Share your thoughts and ideas in the comments section below!

For further information about this topic, check out the following link:

Thanks for reading, and stay tuned for more news updates from PPC Hero!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...

x

Enter your email address below.