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Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.

This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.

For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.

One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.

Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.