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In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.

We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.

Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.

A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.

In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.

Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the...