Agency Evolution with Marc Poirier

Our next Hero Conf 2012 speaker transcript is from Marc Poirier, where he talks about agency evolution. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!

If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get a link to download in our next newsletter!


Marc: Thank you very much. All right. So yeah, thanks for that warm welcome. Just a brief overview: I’m Marc Poirier, I’m the co-founder of Acquisio. I’m an Internet marketer and I’m also a scientist, although I’ve stopped doing that. This is kind of a work in progress, but I’ve been thinking a lot about where is the agency business today, where’s it going, and it’s importance for us.

We’ve built software. We were a search agency and we had some issues. We thought it would be great if we could build some scripts and stuff to help us along, to do a better job with delivering services for our customers. Over time, that supporting job, we had two or three people helping us out building these scripts, became a new business completely. We sold the agency and focused on building tools. In the first few years, we focused on, “OK. We need to get more customers. How can we do that?” …

Get the Transcript »

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.