How do you optimise campaigns when in-store visits are more valuable than online conversions? This is particularly pertinent for restaurant, retail store, and service businesses clients; where the real magic happens face-to-face. The answer is with store visit tracking. Whether...

Hannah Zora Strong
Director & PPC Manager at Zora Marketing
Hannah Zora Strong is a PPC specialist and HeroConf speaker with over 12 years experience, helping brands with local customers to get more from their Google & LinkedIn advertising. Leaving head of department roles in two Newcastle-based digital market agencies, she set up Zora Marketing in 2022 for a better work-life balance around her 2 kids.