Matz Lukmani has been with Google for +10 years working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC to name a few. He offers analytics consulting services in the field of web-analytics, predictive analytics and advanced marketing AI across a wide group of industries.