Best Practices To Optimize Your Holiday Shopping Program in Real-Time

More about this Webinar

The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable products to show, and in the right place at the right time?

In this webinar recording, Google Digital Consultant Liza Ansher and Hanapin Senior Account Manager Matt Umbro will dive deep into Shopping strategies to give you the best shopping results no matter what the time of year.

You’ll get expert Shopping tips like:

  • Smart ways you can optimize your product feed
  • How you can most effectively segment your Shopping campaigns
  • How to properly use RLSA and Customer Match in your Shopping campaigns

Presented By

Matt Umbro

Matt Umbro

Senior Account Manager, Hanapin Marketing


Lauren Rosner

Liza Ansher

Digital Consultant, Google


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