Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
July 22, 2009
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages.
I had a few co-workers here in the office search for the same keyword and some found our ad, while others did not.
I asked my Google Reps about this and they mentioned two things of particular interest.
1. Because I was hitting my campaign budget almost daily, our ads were only showing periodically in order to keep our ads displaying for most of the day. This was happening despite the fact that all of my campaign settings are set to ‘accelerate’ which means they will show our ad each time someone searches for a keyword until the budget is depleted.
2. They also said that because my keyword bid put us below page 1, our ads would only show part of that time, whether your hitting your daily budget or not.
The ad is showing. It’s not showing all the time because of the low bid, says my Google rep.
I asked for any documentation on this and she didn’t have anything to give to me to support her comment.
The point of the story: watch out for those keywords that are below page 1 in the Google SERPS. If they’re important keywords that must be shown, maybe think about increasing their bids.
Also, I have had this problem with new clients before, where AdWords says their ads aren’t showing, but their campaign budget is set to $5/day and their keyword bids are at $1 each. Obviously, Google is going to stop showing your ads at some point to be sure you don’t go over your campaign daily budget.
And always remember to check your settings for each campaign and if you want your ad to come up as many times as it can throughout the day, then chance your default settings from ‘standard – show ads evenly over time’ to ‘accelerated – show ads as quickly as possible’. This will help you ads be active anytime anyone does a search on your keyword until you have hit your campaign budget.
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.