Bing Ads Expanded Device Targeting Just Got Better
Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by. Have you been taking advantage of the changes? If not, it’s time to start. It’s already time for a new update to take over, more on that later.
Expanded Device Targeting
The ability to target customers based on their device of choice is an important part of a successful campaign in Bing Ads. Therefore, with Expanded Device Targeting, advertisers can reap the following benefits:
Gain more control in setting bids by device.
By having desktop (includes laptop computers) as a new device option, advertisers can set individual bid modifiers for each device type (desktop, tablet, and smartphones).
Use broader bid modifier ranges.
With the expanded ranges, advertisers can tailor campaigns by device to improve your ROI.
Exclude underperforming devices.
Advertisers can completely opt out (set to -100%) from displaying ads on tablet, in addition to the already available opt out on mobile devices. This feature is available through all endpoints: Bing Ads Web Interface (including Google Import), Bing Ads Editor (Mac and Windows), and Bing Ads API.
Since the preceding updates have rolled out, Bing Ads has received feedback to incorporate an easy set up for mobile-only campaigns and this week, Bing Ads announced an updated desktop bid adjustment to meet this need.
So What’s New?
Advertisers can completely opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%.
When can you start implementing it in your account?
As part of the global rollout, some customers will start seeing the new desktop bid adjustment now, and all customers will have this new feature within the next few weeks.
NOTE: Advertisers can leverage “Import from Google AdWords” for their device bid adjustments going forward since Bing Ads will have the same values as AdWords.
Browse By Category
New Sessions. New Networking. An All New Experience.
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...
Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year.
Setting Up and Analyzing Universal App Campaigns
Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
RStudio for PPC: A Beginner's Intro
A beginner's intro to using RSudio for PPC analysis and reporting.