Bing Ads Expanded Device Targeting Just Got Better
Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by. Have you been taking advantage of the changes? If not, it’s time to start. It’s already time for a new update to take over, more on that later.
Expanded Device Targeting
The ability to target customers based on their device of choice is an important part of a successful campaign in Bing Ads. Therefore, with Expanded Device Targeting, advertisers can reap the following benefits:
Gain more control in setting bids by device.
By having desktop (includes laptop computers) as a new device option, advertisers can set individual bid modifiers for each device type (desktop, tablet, and smartphones).
Use broader bid modifier ranges.
With the expanded ranges, advertisers can tailor campaigns by device to improve your ROI.
Exclude underperforming devices.
Advertisers can completely opt out (set to -100%) from displaying ads on tablet, in addition to the already available opt out on mobile devices. This feature is available through all endpoints: Bing Ads Web Interface (including Google Import), Bing Ads Editor (Mac and Windows), and Bing Ads API.
Since the preceding updates have rolled out, Bing Ads has received feedback to incorporate an easy set up for mobile-only campaigns and this week, Bing Ads announced an updated desktop bid adjustment to meet this need.
So What’s New?
Advertisers can completely opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%.
When can you start implementing it in your account?
As part of the global rollout, some customers will start seeing the new desktop bid adjustment now, and all customers will have this new feature within the next few weeks.
NOTE: Advertisers can leverage “Import from Google AdWords” for their device bid adjustments going forward since Bing Ads will have the same values as AdWords.
Browse By Category
The 2019 Budget Season Doesn't Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
Load More »