Bonus! Business.com Adds Conversion Tracking
April 13, 2009
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com’s unique B2B marketplace, this conversion tracking program has some slight tweaks that help account for longer sales cycles.
Why is Business.com launching conversion tracking now?
Two reasons – the economy is forcing marketers to look more closely at ROI, and they’re realizing that the most popular web analytics tools don’t give a clear view of ROI for the business buying process.
I’ll just briefly cover some of the high-level specs for this new feature:
- Business.com has taken extended sales cycles into account and designed their conversion tracking program around a 90 day cookie. Most PPC programs (including AdWords and YSM) only offer a 30 day cookie, limiting the accuracy of conversion tracking for the long-term.
- You can track keyword level ROI with by applying a “Conversion Value” to each conversion. This isn’t earth-shattering, but it certainly adds to the appeal of the product!
- Label and track multiple conversion events. By this I mean, you can generate unique tracking codes for individual conversion opportunities on your website. Break them down by leads, sales, pageviews, etc. – the possibilities are endless. This is much like Google’s Conversion Actions feature, and is extremely helpful for segmenting data.
- The Conversion Tracking feature isn’t out of BETA yet, so if you are interested – you need to contact your Business.com rep, call them directly or apply to the BETA directly.
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.