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How We Gained $21,000 More in Revenue by Changing One Color

Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.

New Research! The State of PPC

This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.

Bing's New(ish) Automated Bidding Strategies

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Google Quality Score – Should You Optimize for This Metric?

Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.

I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....

Explore insights from testing the Facebook campaign budget optimization tool for 30 days.

PPC Audiences: What Are They and How Does Google Determine Them?

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

How To Use The Bing Overview Tab To Optimize Your Account

Explore the recent enhancements that Bing Ads has made to inline download and the Overview tab! Get insights that tell a story of how your account is performing.

15 Things Facebook Ads Should Do Better

15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.