Drive New Customers and Incremental Gains with Amazon DSP
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
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PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
10 Alternatives To Google And Facebook Ads
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
New Jobs Posted on PPC Hero's Job Board!
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.
We Want Your Expertise - Take the State of PPC Survey
As a reader on PPC Hero, we're interested in what you have to say about the State of PPC industry. Will you take the 3 minute State of PPC Survey and help us inform the industry for the next 12 months?
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Markete...
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to...