Expand Your PPC Advertising Networks To Improve Return On Investment
July 18, 2011
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I’m sure is the case for most advertisers, and our blog posts tend to reflect that. In the last few months over 70% of our posts have been Google-related. Now as a PPC manager I would never say Google isn’t a valuable part of a PPC strategy because they are the industry leader and well, they’re also probably listening, but there are many other advertising networks out there that can bring in quality clicks and conversions at lower costs.
This is why this week we are running out Advertising Expansion series to introduce or remind all of you of additional ways to grow your PPC accounts. You may have heard of these advertising networks referred to as second or third tier search engines, but these terms can be deceiving for two reasons. First, it makes it seem like traffic from these sites is of a lower quality which is not the case. These advertisers can generate many quality leads at a cheaper cost. Second, many of these advertisers are not search engines at all. They may show ads in search results but a lot of these sites have contextual networks where ads gather most of their impressions. So this is why I like to refer to this group of sites as alternative advertising networks. These alternative advertising networks supplement Google to drive more quality traffic and leads to your site.
We here at PPC Hero run ads on many of these alternative advertising networks. Check out the graph below of one of our accounts recent monthly performance:
Although these other ad networks don’t drive as much traffic as Google, they all bring in leads for a much lower cost per conversion which can improve ROI.
For our Advertising Expansion series we have reached out to our PPC Hero Allies at the above advertising networks to provide you with information on their services. There are three posts lined up from these advertisers and you just might find some special offers for our PPC Hero readers. We will wrap up the week with a survey to gauge your experience with using these and other advertisers.
Check out the great posts we have lined up for our series:
Friday: Advertising Network Survey.
Browse By Category
Update Bids and Monitor Changes with AdWords Scripts
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
Google Speed Update – What It Means & The PPC Impact
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.
Dynamic Search Ads for Advanced Users
Explore a few advanced ways to use Dynamic Search Ads in your account!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
What is 3rd Party Data and How Do You Use it?
Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.
Launch Your Multi-App Marketing Strategy
Understand what three things you need to know to start your Multi-App Marketing strategy.
Time for an Honest Discussion about RSA's
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.
Load More »