Expand Your PPC Advertising Networks To Improve Return On Investment
July 18, 2011
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I’m sure is the case for most advertisers, and our blog posts tend to reflect that. In the last few months over 70% of our posts have been Google-related. Now as a PPC manager I would never say Google isn’t a valuable part of a PPC strategy because they are the industry leader and well, they’re also probably listening, but there are many other advertising networks out there that can bring in quality clicks and conversions at lower costs.
This is why this week we are running out Advertising Expansion series to introduce or remind all of you of additional ways to grow your PPC accounts. You may have heard of these advertising networks referred to as second or third tier search engines, but these terms can be deceiving for two reasons. First, it makes it seem like traffic from these sites is of a lower quality which is not the case. These advertisers can generate many quality leads at a cheaper cost. Second, many of these advertisers are not search engines at all. They may show ads in search results but a lot of these sites have contextual networks where ads gather most of their impressions. So this is why I like to refer to this group of sites as alternative advertising networks. These alternative advertising networks supplement Google to drive more quality traffic and leads to your site.
We here at PPC Hero run ads on many of these alternative advertising networks. Check out the graph below of one of our accounts recent monthly performance:
Although these other ad networks don’t drive as much traffic as Google, they all bring in leads for a much lower cost per conversion which can improve ROI.
For our Advertising Expansion series we have reached out to our PPC Hero Allies at the above advertising networks to provide you with information on their services. There are three posts lined up from these advertisers and you just might find some special offers for our PPC Hero readers. We will wrap up the week with a survey to gauge your experience with using these and other advertisers.
Check out the great posts we have lined up for our series:
Friday: Advertising Network Survey.
Browse By Category
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
The Focused Event You've Been Searching For
We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts.
A Closer Look at AdWords Smart Bidding
Take a closer look at 4 of the newest smart bidding options in AdWords. Save some time this holiday season by trying them out for yourself!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Guide to Remarketing in the SteelHouse Advertising Suite
Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!
6 Tips For Efficient Facebook Advertising
Looking for ways to become more efficient with your Facebook advertising? Here are 6 easy tips that will help!
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.