Follow Up on Preferred Cost Bidding Test

As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped.

Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased by $0.01 in the past seven days from $0.09 to $0.10. My CTR has decreased in this campaign by 47% going from 8.16% to 4.26%. And my average ad position has also decreased from position 2 to positions 3-4.

Campaign #2, which has a preferred cost bid set at $0.10, has remained at $0.10 the entire time. My CTR for this campaign has decreased by 19%, but my average ad position has remained the same.

If you have some wiggle room in a campaign I would definitely recommend testing an ad group for your self, especially if you’re concerned with dropping your CPC. If anyone has different results, I’d love to hear about them!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.