On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees will be educated on interactive marketing, search engine marketing (SEM), website usability, email marketing and best of all: how to effectively put it all together.

The program is designed to educate, entertain, and inform. Your “instructors” are some of the most influential, acclaimed, and award-winning individuals currently working in the online space; presenters who are not only willing to share their knowledge with you, but eager to do so; people less interested in having you practice what they preach but in preaching what they practice.

Lecturing on search engine marketing is none other than Pat East. Pat founded Hanapin Marketing (and PPC Hero!) after spending four years building and managing the author promotions and corporate marketing departments at AuthorHouse. After successfully utilizing the Internet to help extend AuthourHouse’s reach in their marketplace, with Google about to launch with their IPO and search marketing being talked about in nearly every industry and non-industry publication, Pat decided there was a potentially big opportunity ahead. So he created Hanapin to help other companies achieve similar growth using the Internet.

Pat graduated from Wabash College with a bachelor’s degree in English. He volunteers for the college as a class agent, helping to keep classmates connected to their alma mater through quarterly letters and reunions. He also sits on the advisory board for Rainmakers and the business development board for Irwin Union. He is also an adjunct professor at Indiana University in the School of Library and Information Science, one of only two known SEM curriculums at a large US university.

Registration for the conference officially closes on Wednesday, November 28th. Seating is limited, so register as soon as possible! Still not sure about attending? Obtaining your Masters of Business Online (MBO) is probably a good idea if any of the following pertain to you:

  • You need to prove the benefits of online marketing
  • You need to decide if change is worth it
  • You need to overcome the intimidation of the web as a marketing engine
  • You need to realize the ROI for your website
  • You need to understand the ‘generation gap’
  • You need to make money online

To register for the MBO conference, click here. Normal tuition is $129. But as a courtesy to our loyal readers, sign up today with the promo code “Hanapin” and get your seat reserved for $99! Hope to see you there. The entire PPC Hero team will be in attendance ready to meet other marketers.